In this quick guide, You’ll learn “What is SEO / Search Engine Optimization?”. SEO is a vast field in its own. It’s the technique of getting traffic on websites or online resources from free/organic or natural search results on search engines.
SEO has been with us for almost 20 years. You can say that the field developed with the search engines themselves. Initially, to promote a site in a search engine like Yahoo, it was enough to push the words that the user searched many times in the text. Which eventually resulted in poor results and the rise of a search engine like Google. Google’s algorithm was much more sophisticated and effective than the other engines. It Took control of the search field in just a few years.
In parallel, the field of SEO has become increasingly sophisticated over the years. Today simple manipulations will not work and will even cause damage.
You are following guide “What is SEO / Search Engine Optimization?“. Please do share your ideas about this article in the comment box below.
So, What is SEO / Search Engine Optimization?
SEO can be defined, as a collection of all the actions we perform in order to bring a particular site to higher places in the search engines (Like Rank our website in Google 1st Page). However, today the meaning of the concept is broader. The expectation is also to increase the number of entrances to the site. And the customers/users who come through it by improving the conversion ratio on the site .
Website promotion can be done by someone who is an external SEO promoter or an SEO company. But with companies or large sites in particular, sometimes there is also an internal SEO department. Because it is a solution that ensures much higher availability and faster implementation of the promotion strategy.
The initials for SEO in English are search engine optimization and unlike in other language, the word “promotion” does not appear at all.
The reason for this is probably that the translation of the term as it is into other language (Eg. Urdu, Hindi) is more cumbersome. But there is also another difference: the word “promotion” does not hint at the way the process is done. On the other hand, when it comes to search engine optimization, it describes the process.
This creates an interesting situation where a company like Google can relate to SEO mainly technical aspect. Whereas ordinary webmasters will also address broader meaning that Google may not want to engage in it such as lead generation networking site from other sources (External links).
What is Organic SEO?
Another important point to make clear is that there is a difference between “organic SEO” and “promotion of sponsored sites”. Sponsored SEO (also called Google advertising ) refers specifically to the promotion of Google’s paid results that usually appear above the other results that are organic results. Again, the equivalent English is SEM. The acronym for “Search Engine Marketing,” a term that is rarely used in Pakistan. (The Term “Internet Marketing” refers to other forms of marketing, such as Facebook marketing).
Similarly, organic SEO refers specifically to the promotion of organic results that Google does not regard as ads. It is also the kind of promotion that we will focus on here. In fact, when talking about SEO in general, in the vast majority of cases intend to promote organic rather than sponsored.
Most of the activity coefficients in two parts:
- Promoting the site itself ( On Page )
- Off-site promotion ( Off Page ).
The promotion within the site is essentially technical.
That is, optimizing the site code and its content to place it as high as possible without getting help from other sites. If once the content match to what the user searches for ( keywords ) was the most important thing, in recent years alongside these. The importance of technical performance is increasing, especially speed and compatibility for mobile browsing.
You must have visited at least once or twice on a site that was not suited to your phone and the font was too small to read comfortably or browse the menus. Google does not completely ignore these sites, but it may well give them a lower ranking compared to similar sites.
Another aspect is the speed of the site : the high-speed Internet made our life easier. Without it, sites like YouTube could not exist. But Google itself claims that according to its data, the average site can be much faster. Especially if it is a colorful and full of animation and effects.
What does this all mean? Bottom line, site promoters and site builders must work together. So it’s not a surprise that many companies offer both services under one roof. Even if this is not always possible, within webmasters or web-builders, you must be able to bridge the gaps between web developers and webmasters.
Offsite promotion is the other side of the equation that includes all the actions we perform through other sites in order to promote our site. Most of the activity in this section focuses on redirecting as many links. And references from other sites to our site.
In an optimal situation we would receive links only naturally each time. When someone would see our site and the content it would like to see. In reality most sites can not rely on it unless they have a very strong base of regular visitors and a pious community that reads them.
Therefore, much of the promotion work is to find opportunities to get links, and there are quite a few ways to do this – whether it’s exchanging links between site promoters , setting up infrastructure sites, and more.
Sounds simple, but actually it’s not always easy to create a quality link that Google “will like,” especially when Google’s algorithm is skilled at finding unnatural links. On the other hand, it is impossible to argue with the effect of creating links on promotion.
There are other techniques to highlight the site in search results not directly in the organic results.
For example, in the data panel that provides information about.
- Businesses (“knowledge graph”)
- The local business list ( Google My Business )
- Using structured schema / data
So there’s one formula that always works?
While most site promoters perform similar tasks overall, the time and resources invested in promotion and the very precise nature of the action vary from promoter to promoter.
In addition, because competition is different in every field and there are more competitive areas than others, there are also differences in the level of risk each coefficient is willing to take on. Too high a risk may result in the opposite of a decline in rankings despite the short effect of a very high increase.
Therefore, when choosing an SEO specialist , it is important to carefully check the history of his clients and his success over time and not just the data he is currently presenting.
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